In The Why of Work: How Great Leaders Build Abundant Organizations, business professor and management consultant David Ulrich and psychologist Wendy Ulrich share how leaders can create meaning for themselves and value for employees, customers, investors and communities.  Drawing from their unique backgrounds and disciplines, the Ulrichs demonstrate that meaning matters and that it is part of an effective and successful leadership agenda.  Instead of focusing only on maximizing profit, they show how injecting meaning – answering the “why?” question – into business and leadership can:

• Increase a business’ value for customers, investors and employees
• Increase engagement and retention
• Increase productivity
• Increase customer focus
• Improve skills and competencies
• Increase an organization’s potential for growth
• Create abundant organizations that thrive

For more from David Ulrich and Wendy Ulrich, listen to the entire show or visit www.daveulrich.com.